Privacy Policy

Privacy Policy

This Website Privacy Policy, hereinafter referred to as the “Privacy Policy” tells you what to expect in relation to personal information about you which is collected, handled and processed on which is hereinafter referred to as the “Website”.

Who We Are

Persephone Coelho of (we, us, our) is the data controller. This means that we determine the purposes for which, and the way in which personal data are processed. As a data controller we will comply with all applicable data protection laws.

‘Personal data’ is any information that can directly or indirectly identify an individual (‘a data subject’). Should you have concerns about the way we process your data or would like us to stop processing your data please contact us here.

The processes are described below including personal data categories, purposes of personal data use, lawful basis for processing and rights regarding any of your personal data.

What personal information do we collect about you?

We collect only a limited amount of personal data on the Website, limited to that collected through third party plugins such as Google Analytics and any information you provide through our contact form.

The personal information we may collect and process includes the following:

  • Identity Data which includes first name, last name, title
  • Contact Data includes email address and telephone numbers
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone, setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
  • Any other information, which you provide to us
How we collect personal data

We collect most of this information from you directly, for example, Identity Data and Contact Data when you fill in forms, correspond with us by email, phone, post or otherwise when you:

  • purchase services from us
  • subscribe to our e-newsletter
  • request marketing, promotional material or information to be sent to you
  • give us feedback

We may also collect information from:

  • automated technologies, such as cookies which collect Technical Data about your equipment and browsing activities 
  • analytics providers [such as Google, based outside the EU]
  • a third party with your specific consent (e.g. third party marketing lists)
How we process your personal data

We may collect Identity Data about you to send you updates on our services if you have commissioned us.

We do not permit third party advertising (or targeted advertising) on our website. If you click on links to our social media pages, or to any third-party website, you may be subject to targeted marketing via that site.

Where we have obtained your specific consent (e.g. when you subscribe to our e-newsletter), we may engage in direct marketing, such as sending you e-mails and/or brochures/other relevant marketing collateral to inform you of our services. We will not share with any third party the personal information that we obtain about you for the purposes of marketing unless you have provided your specific consent for us to do so and those third parties have agreed to make no independent or further use of that data and to maintain its confidentiality.

This Website contains links to our social media pages on Facebook and Instagram. These third-party websites have their own respective privacy policies (which we would advise you to read) for which those sites are solely responsible. Should you visit those social media pages and choose to follow us on Facebook and Instagram, we may receive identity, contact or transaction data from the social media providers, including:

  • Name
  • Address (email and/or postal)
  • Telephone number(s)
  • IP address
  • Social media account URL
  • Date of birth
  • gender

If we do receive any personal information about you from these third party social media sites, we will not process your information for the purposes of direct marketing unless you have provided your consent, or it is otherwise lawful for us to do so (e.g. you have previously commissioned us or bought something from us).

Cookies and Analytics

Our website uses cookies and other mechanisms to collect log and analytical information, to help analyse how visitors use the site and to compile statistical reports on visitor activity. Our Website also uses website analytics, including Google Analytics to evaluate and improve our Website, personalise your experience and to offer the best, most accessible service possible to all our visitors.

A Google Analytics opt-out extension for your internet browser is available at

When you visit our Website, these analytics service providers may collect the following data, which will almost always be anonymised and aggregated before reporting back to us:

  • number of visitors to our Website
  • pages visited while on the Website and time spent per page
  • page interaction information, such as scrolling, clicks and browsing methods
  • websites where visitors have come from and where they go afterwards
  • page response times and any download errors
  • other technical information relating to end user device, such as IP address or browser plug-in

We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website, and we aggregate this information together, so we know that, for example, most of the visitors to our Website come from England). 

For uniform representation of fonts, this Website uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our Website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer. Further information about handling user data, can be found at and in Google’s privacy policy at

Legal Basis

Our lawful basis for collecting and processing the personal information described above is legitimate interest.

This processing is crucial to the running of our online business and we therefore undertake such monitoring in the pursuit of improving our Website to provide a better service and source of information to visitors. This information is not used to develop a personal profile of you.

Your rights 

You have the right at any time to request the following in relation to the information about you that we hold: right to access data, rectification, erasure, restriction on processing, objection to processing and right to data portability.

You can access the lists of cookies stored by your browser in the settings of most internet browsers. You can always withdraw your consent or opt-out out of the use of cookies by changing the cookie settings in your browser to stop the collection and use of cookie technology.

How long will we keep your personal data?

In accordance with data protection laws and good commercial practice, we do not retain data in a form that permits identification of the person(s) to whom it relates for any longer than is necessary. Once the purpose for which information has been collected has been fulfilled, we will either permanently delete your personal information or remove all identifiers within it so that it is no longer personal data. We may use such anonymised data for research and/or business analysis purposes.

If you would like us to stop using your personal information, please email us here.

Who do we share your data with?

Our Website is hosted by servers located in England, USA, Australia, Japan, Singapore, Poland, Finland, Germany, Spain, Netherlands and Brazil and the information that we collect directly from you will be stored on these servers.

We may also transfer your personal data outside the EU for the following reasons:

  • Our third-party service providers, many of whom may be located outside of the EU, operate from multiple locations including non-EU based operations or engage sub-processors located outside the EU

There are agreements in place to ensure that any international transfers of personal data to our third-party service providers have appropriate safeguards that meet the requirements of UK data protection laws.

Contact Information

Please contact Persephone Coelho if you have any privacy-related queries.


We hope that we can resolve any query or concern you may raise about our use of your information. You have the right to contact the Information Commissioner’s Officer (ICO), the UK Supervisory Authority for data protection issues at any time: We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance here.

Changes to the Privacy Policy

This privacy policy may be updated from time to time as necessary. We will notify you of any changes to our privacy policy by posting the new privacy policy on our website. You are advised to consult this privacy policy webpage regularly for any changes.